Last updated : 30/12/2025
This Privacy Policy explains how MVO Limited (“MVO”, “we”, “us”, or “our”) collects, uses, stores, and protects personal data when you use our mobile application, website, and services (together, the “Services”).
We are committed to protecting your privacy and handling your personal data transparently and securely, in accordance with the General Data Protection Regulation (GDPR) and applicable data protection laws.
Legal entity : MVO Limited
Country of incorporation : Cyprus
Registered address : Alexandreias 6, Limassol, 3013, Cyprus
Operational address : Eleftherias 83, Limassol, 3042, Cyprus
Contact email : [email protected]
Contact phone number : +357 99 853 888
For any questions regarding this Privacy Policy or your personal data, you may contact us at [email protected]
We may collect and process the following categories of personal data:
First and last name
Email address
Phone number
Date of birth or age confirmation
Account credentials (email/password or phone OTP)
Class bookings, attendance history, and cancellations
Memberships, credit packs, and usage history
Fitness readiness acknowledgements and health disclaimers required to participate in classes
Emergency contact details (where provided)
Payments are processed securely by Stripe
We do not store or process credit or debit card details ourselves
Device type, operating system, and app version
App usage data and interactions
Crash reports and performance logs
This data is collected to ensure the proper functioning, security, and improvement of our Services.
Approximate location (city or studio level only). We do not collect precise GPS location data.
We use your personal data for the following purposes:
You may opt out of marketing communications at any time using the unsubscribe link or by contacting us.
From time to time, photographs and video recordings may be captured within the studio during classes or events for marketing and promotional purposes.
Where individuals are identifiable in such content, the legal basis for processing is MVO’s legitimate interest in promoting its services and maintaining brand presence. We carefully consider the impact on individuals and aim to ensure that content is appropriate, respectful, and proportionate.
Images and recordings may be used across:
If you do not wish to appear in photographs or recordings, you may object at any time by contacting us at [email protected]. We will review your request and take reasonable steps to avoid capturing or using your image in future materials.
Images are retained only for as long as reasonably necessary for promotional purposes, unless a valid objection is received earlier.
We process personal data based on one or more of the following legal grounds:
We share personal data only with trusted third parties necessary to operate our Services:
These providers process data under contractual obligations and appropriate safeguards.
Personal data may be processed or stored within the European Union (EU) / European Economic Area (EEA) or, where applicable, outside the EEA by our service providers.
Where data is transferred outside the EEA, appropriate safeguards are applied, such as Standard Contractual Clauses, to ensure adequate data protection.
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including legal, accounting, or reporting requirements.
When data is no longer required, it is securely deleted or anonymised.
Under GDPR, you have the right to:
To exercise any of these rights, please contact [email protected].
You also have the right to lodge a complaint with the Cyprus Office of the Commissioner for Personal Data Protection or your local supervisory authority.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration.
Our Services are intended for individuals who meet the minimum age requirements stated in our Terms & Conditions. We do not knowingly collect personal data from children below the applicable age without appropriate consent.
We may update this Privacy Policy from time to time. Any changes will be published at this URL with an updated “Last updated” date.
If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us at: [email protected]
